Komli goes hyper-local with Yoose

Regional - Komli Mobile announced a new sales partnership with Yoose, the global hyper-local mobile ad network, with a partnership focus on India and Southeast Asia (SEA).

Through the partnership, Yoose will augment Komli's existing mobile advertising services for brands and agencies with new hyper-local and rich media capabilities.

Yoose will also support Komli's vision to continually deliver across the digital display advertising spectrum for its clients and introduces the power of hyper-local in an accessible, measurable and effective way for advertisers.

Amit Bhartiya, VP for Komli Mobile said that its objective to add hyper-local offering into Komli Mobile's mix ensures setting certain standards for mobile geo-targeting and engagement, both for its clients and consumers.

The Yoose hyper-local network will allow Komli's advertisers to tap a network reach of 1.44 billion monthly ad impressions in Southeast Asia alone.

In the case of dynamic banners, mobile consumers who enter a geo-defined radius-which could be around a particular store, venue, street or other designated ‘hotspots'-will be shown the relevant ad for that location within their favourite mobile apps and sites.

Clicking on those ads then activates the campaign call to action, taking users to a landing page within a brand app or social media site, making SoLoMo (Social - Location - Mobile) campaigns a complete option.

Yoose CEO, Christian Geissendoerfer said, "Our partnership with Komli can now realise the rapid growth of smartphone adoption and potential of scale across India and Southeast Asia through mobile geo-targeting and give advertisers the means of maximising those advantages with campaigns that drive measurable, commercial results."