Health supplement brand Seven Seas Malaysia launched a three-part video in collaboration with one of Malaysia’s most admired badminton icons, Kok Keong Foo. This was done with the help of Saatchi & Saatchi Malaysia.
A Nutri-Trio campaign was centred on the simple truth that age should never stop you from pursuing your passion. Kok Keong Foo was chosen as he embodied the “Never Say Die” spirit despite setbacks.
The three-part video follows Foo from his boyhood days to the time he was part of the unforgettable Malaysian badminton team that brought back the elusive Thomas Cup after 25 years.
Part 1: The Fighting Person
Part 2: The Hardest Times
Part 3: The Dream, Fulfilled
Gavin Teoh, group account director said, “The health supplement category is challenging because there’s parity in every sense of the word. The opportunity was in Seven Seas being the first brand to debunk that which people perceive as natural progression – the older you are, the harder it is to continue doing what you love."
He added with the introduction of this campaign, the brand wanted to show that Foo isn’t just a national icon, but his story and life can be an inspiration for everyone who still wants to live their lives actively.