Klook partners SG Culture Pass to connect Singaporeans with cultural experiences

Klook has been named an authorised ticketing partner for the SG Culture Pass, a nationwide initiative aimed at encouraging Singaporeans to explore and engage with the country’s vibrant arts and heritage scene.

As part of the programme, all Singapore Citizens aged 18 and above will receive S$100 in SG Culture Pass credits, which can be redeemed for performances, exhibitions, cultural tours, workshops, and more through Klook’s platform.

With its established presence as a go-to hub for experiences both locally and abroad, Klook said the partnership aims to make cultural discovery more seamless and accessible.

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“Klook has always been about connecting people to experiences that matter. We’re privileged to partner on the SG Culture Pass, making it easier for Singaporeans to celebrate the stories, artistry, and traditions that shape who we are,” said Sarah Wan, general manager of Klook Singapore, Malaysia, and Indonesia.

Suenne Tan, project director of the SG Culture Pass Office at the Ministry of Culture, Community and Youth (MCCY), added that the partnership reflects a shared vision of building stronger connections between citizens and the local cultural ecosystem.

“Our partners are not just promoting events but empowering people in Singapore to discover our vibrant local culture, create lasting memories with their loved ones, and be inspired to experience even more of what our arts and heritage landscape has to offer,” she said.

Through the platform, citizens can use their credits to enjoy a wide range of curated cultural experiences. Highlights include SingaPop! 60 Years of Singapore Pop Culture, an immersive multimedia exhibition curated by Dick Lee at the ArtScience Museum that celebrates six decades of local music, fashion, food, and language.

Other experiences include The Intan Tea Experience, an intimate visit to Alvin Yapp’s award-winning home museum where guests explore Peranakan heritage before enjoying tea and Nyonya kuehs, and the Baroque House Wartime Café Tour and Meal, which blends history, dining, and storytelling in a century-old shophouse with authentic wartime recipes and a guided tour led by artist and conservator Sonia Ong.

Klook the collaboration also aims to support cultural practitioners by broadening their reach and sustaining the ecosystem that keeps Singapore’s stories alive. “This partnership is not only about promoting culture, but also about creating a sustainable cycle where citizens engage, practitioners thrive, and our collective identity grows stronger,” Wan added.

Earlier this year, Klook closed US$100 million in funding to fuel travel experiences growth. Led by the global growth investment firm Vitruvian Partners, the latest investment underscores continued confidence in Klook’s vision, market leadership, and operational excellence as the company accelerates its efforts to capture the fast-growing market of next generation travellers and deepen its reach across Asia Pacific.

Marking its 10th anniversary in 2024, Klook has been instrumental in redefining how travelers discover and book in-destination experiences. The company has facilitated millions of travel moments, empowered local businesses, and contributed US$7.2 billion in GDP and supported over 219,000 jobs in Asia Pacific, according to the release.

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