Klook collabs with Central Pattana on a mission to lift Thailand's tourism

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Klook and Central Pattana, Thailand's retail-led mixed-use real estate developer and operator of Central shopping centres, have agreed to boost inbound tourism to Thailand.

According to the statement, this partnership leverages the strengths of Central Pattana's leading retail presence, which encompasses over 37 shopping centres across Thailand’s most popular destinations in 19 branches that are located in 15 provinces.The locations will be both in major and secondary cities around Thailand, which will enable Klook's digital reach and global user base, to position Thailand as the destination of choice for travellers from key Asian markets, including Singapore, India, Malaysia and Vietnam.

The partnership will begin in October 2022 and include a variety of digital marketing initiatives and online-to-offline (O2O) campaigns to increase the visibility of Thailand’s tourism businesses and exposure to international markets.

According to Klook’s data, Thailand has experienced a formidable rebound since the start of 2022. Aside from a steady uptick in bookings in well-known cities such as Bangkok and Phuket - Klook also sees strong demands for car rentals in Thailand, suggesting that travellers are going beyond the usual hotspots and exploring untouched areas, such as Chiang Rai and Phang-Nga.

“We’re excited to be the first travel and leisure e-commerce platform to partner with Central Pattana on an integrated marketing campaign to drive tourist arrivals and increase spending in Thailand.This partnership enables us to tap on our respective strengths and innovate on offerings that combine travel and retail to help build travellers' confidence and drive recovery,” Marcus Yong, Klook global marketing vice president explained.

The two companies aim to establish a presence across the entire purchasing journey of travellers - from inspiration and discovery to booking and travelling - and position Thailand as a top destination for global travellers.

“Central Pattana and Klook share a common goal in reviving Thailand’s tourism industry.This partnership will enable Central Pattana to leverage Klook’s digital capabilities, strong user base and presence in multiple markets to capture new audiences. We look forward to working closely with Klook to create joint offerings that will attract and help us welcome more tourists back to Thailand by launching exclusive promotions for foreign customers.The partnership will be organising the ‘Pick Up & Drop Off One-Day Tour’ area for international tourists at both centralwOrld and Central Ayutthaya in addition to Klook Downtown Service Counter at centralwOrld, the first comprehensive tourism service in Bangkok,” Nattakit Tangpoonsinthana, Central Pattana executive vice president of marketing added.

Klook will also collaborate with Centara Hotels & Resorts, the leading Thailand-based hotel chain, to offer customers specially curated deals and seamless accommodation booking experiences. “At Klook, we are ramping up to support travel recovery in Thailand, which will not only see tourists resuming their favourite pre-pandemic activities like eating local cuisines and shopping, but also branching out to discover more of what Thailand has to offer, “ Yong added.