Klook bolsters leadership with new SVP of growth marketing role

Hong Kong-based travel platform Klook has appointed Jakii Chu (pictured) as its senior vice president of growth marketing.

Chu brings 25 years of marketing experience to the table, with a career built at the heart of top Silicon Valley companies. She previously served as chief marketing officer at Instacart, SVP of eCommerce at Fanatics, and chief operating officer of shipping at eBay, where she shaped the growth engines of billion-dollar global businesses.

In this newly created role, Chu will spearhead the company’s performance marketing transformation across global markets, focusing on leveraging AI innovation to build a scalable, integrated marketing technology stack. She will also strengthen integrated analytics capabilities to power faster and smarter decision-making across the organisation.

Meanwhile, Daniel Kao is tapped as Klook's senior vice president of product and technology. At Klook, Kao will focus on strengthening our product and technology leadership to deliver innovation at a sustainable scale. His priority is to elevate the end-to-end consumer experience and harness data and AI capabilities to drive efficiency and customer delight.

“The concurrent arrival of Kao and Chu marks a powerful accelerator for Klook’s next growth chapter,” said Lin. “Both are global citizens and seasoned leaders, with deep experience across Asia and the US, bringing a rare blend of international scale and regional insight. Their combined expertise in product scaling and data-driven growth marketing will create strong synergies as they collaborate to advance our marketing technology stack.” 

“I thrive on making sense of complexity through data, then using those insights to design and implement high-impact marketing strategies that drive sustainable growth,” said Chu. “Klook’s marketing flywheel is already incredibly comprehensive for its current scale, and I’m excited to work with the team to propel it to the next level of growth.”

Don't miss: Klook and PlayStation refine experiential travel with exclusive Hokkaido tour

Back in September, Klook and PlayStation teamed up to refine experiential travel with an exclusively curated Ghost of Yōtei Hokkaido tour, ahead of the game launch on 2 October, coming to PlayStation 5.

The collaboration brings the much-anticipated Ghost of Yōtei game world, which is set in 1600s rural Japan, off the screen and into the real-life landscapes of Hokkaido that inspired the game’s setting. This aims to invite travellers to step into directly into the game's immersive world, and gamers to explore what else Hokkaido has to offer.

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