Klook and PlayStation refine experiential travel with exclusive Hokkaido tour

Travel platform Klook and PlayStation have teamed up to refine experiential travel with an exclusively curated Ghost of Yōtei Hokkaido tour, ahead of the game launch on 2 October, coming to PlayStation 5.

The collaboration brings the much-anticipated Ghost of Yōtei game world, which is set in 1600s rural Japan, off the screen and into the real-life landscapes of Hokkaido that inspired the game’s setting. This aims to invite travellers to step into directly into the game's immersive world, and gamers to explore what else Hokkaido has to offer.

This comes as the brands recognise that beyond social media's influence—which the Klook Travel Pulse has uncovered how it inspires 79% of millennials and Gen Z to visit a destination—gaming has emerged as a new form of travel inspiration. Players don't just see a place; they inhabit it and the Ghost of Yōtei Hokkaido tour brings this concept to life, bridging the gap between the online realm and offline travel.

This curated day tour brings the game to life by visiting the very locations the developers explored during their research trips, including Mount Yōtei, also known as “the Female Mountain” by the Ainu, which stands as a symbol of Hokkaido that looms in-game as a constant marker on the horizon and a silent witness to users' journey.

Other attractions include Noboribetsu Date Jidai Mura, a living history village that inspired the game's architecture and culture; Noboribetsu Jigokudani (Hell Valley), a key inspiration for the game’s mist-shrouded fortresses and demon (or oni) domains; and Lake Tōya.

The tour is a blueprint into the journey of Ghost of Yōtei, where it will be available for booking exclusively on Klook for a limited time.

To kick-start the collaboration and position the tour at the intersection of fandom and lifestyle adventure, Klook will tap into its Kreator network of travel and gaming influencers across Asia. This social-first strategy empowers trusted voices to generate authentic, engaging content around Hokkaido that can fuel online discovery.

The partnership also capitalises on the recent surge in travel to Hokkaido. According to Klook data, the destination has seen a 25% increase in popularity over the past year, signaling strong demand for off-the-beaten-path experiences. Car rentals rank among the most booked products on Klook, highlighting travellers' growing desire to venture beyond traditional tourist routes.

“We’re always exploring new ways to push the boundaries of imagination in travel to create more meaningful and immersive adventures,” said Marcus Yong, vice president of global marketing at Klook. “With PlayStation, we’ve designed an original experience that lets fans journey straight from console to countryside, living the Ghost of Yotei story while uncovering the rich beauty and culture of Hokkaido.”

MARKETING-INTERACTIVE has reached out to Klook for more information. 

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In fact, the move also comes in line with Klook's US$100 million in funding to fuel travel experiences growth earlier this year.

Led by the global growth investment firm Vitruvian Partners, the investment underscores continued confidence in Klook’s vision, market leadership, and operational excellence as the company accelerates its efforts to capture the fast-growing market of next generation travellers and deepen its reach across Asia Pacific.

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