Klareco Communications unveils new corporate strategy following name change

Klareco Communications' (formerly Bell Pottinger Asia) new corporate strategy will see it working towards an entrepreneurial and employee-owned business, with the values of agility, courage and taking leadership at its core.

As part of the new corporate strategy, the agency is also revamping its corporate structure to allow clients to easily benefit from Klareco's experience and provide its 50 team members with more opportunities to grow their skillsets and progress in their careers. Klareco has also formed an ownership scheme that will enable senior team members to benefit economically from the growth of the business, marking the establishment of the agency as an independent, employee-owned business. The agency will also unveil new designations, which will provide clarity internally and externally on skills and experience, as well as ensure the validation of talent.

Dau Ming Seling was recently appointed as partner in the Malaysia office, according to her LinkedIn. She was previously the GM, group corporate affairs and public relations at Hong Leong Bank for about a year. Before that, she was the executive VP, strategic communications at Bursa Malaysia for about three years and head, group communications at Hwang-DBS Group for more than eight years. She has also worked at Hill & Knowlton Thailand and Priority Communications.

Klareco has also appointed Peter Chan, who is responsible for driving the agency's offering in financial and investor relations (IR) in Hong Kong. Chan will build the agency's financial and IR capabilities in the Greater China region, including cross-border merger and acquisitions and IPOs.

“We are readying ourselves for the new push ahead by improving our structure and integrating ourselves further across our four offices. Charting a new course will ensure the best and most entrepreneurial talents can thrive, and clients can count on the best possible service. We need the right people with the right qualities, and key members of staff have been identified to drive the business forward. We will also be making further senior hires," Ang Shih-Huei, CEO and Mark Worthington (pictured), MD of Klareco, said.

In September this year, Bell Pottinger Asia renamed itself to Klareco Communications, following a controversy surrounding its UK counterpart over a controversial client work in South Africa. Marketing confirmed that the markets affected by the name change include Singapore, Malaysia, Hong Kong and Myanmar.

Read more: Bell Pottinger Asia name change: Good PR move for a distressed PR firm?