Malaysian digital agency Kingdom Digital breaks into Singapore

Kingdom Digital, a Malaysia-based digital and social marketing agency, has expanded into Singapore, marking its first international office outside of Malaysia. Kingdom Digital Singapore will be led by business development director, TS Sanjay (pictured).

Sanjay was previously the group sales director at Singapore Press Holdings (SPH) before joining Kingdom Digital in May this year. He worked with SPH for over 12 years and brings with him extensive experience working in the media and advertising industry. Sanjay said he has been an admirer of Kingdom Digital's digital work and looks to bring the work for brands and advertisers here. "I am very excited to help with Kingdom Digital’s expansion into Singapore," he added.

The agency has already begun working with Singapore and regional brands including Mediacorp, Tohtonku, and supplement brand Sangobion under P&G.

According to Kingdom Digital’s CEO Ryan Ong, Singapore is a more "progressive and sophisticated" market compared to Malaysia and also the regional business hub for many brands.

"Thus, it requires a tailored and innovative approach when it comes to helping brands connect with their consumers locally and regionally," he said, adding that the agency will be making senior hires over the next few months to deliver creative strategies, extending its knowledge, expertise, and creative solutions in the digital and social marketing space.

Currently in Malaysia, the 75-strong team work with prominent brands such as Maxis, Sime Darby Property, Nissan, LANEIGE, HEINEKEN Malaysia and many more. Marketing has reached out to Kingdom Digital for additional information on its launch.