King Content Singapore names new commercial lead as Peter Bakker exits

King Content Singapore commercial director, Peter Bakker (pictured) is set to leave the company after a six year stint. His last day will be on 13 January 2017. He has been with company since its launch into Asia in 2010, according to his website description.

The new commercial team in King Content will be headed up by Richard Jones who will be reporting into David Liu, chief executive of Asia at Isentia.  Jones has been with King Content for 11 months and has been working closely with Peter Bakker over the past year.

According to the agency, Jones has experience in developing and growing new businesses within the APAC region and he brings this expertise into the King Content commercial team. He will be heavily involved in delivering Isentia’s 2020 commercial strategy and focused on driving results and business growth within King Content.  Jones will be based in Singapore but with a regional remit, working closely with his counterparts in the other APAC markets to ensure cross-border growth.

In a statement to Marketing, founder of King Content, Craig Hodges said:

"Bakker played an instrumental part in establishing the King Content business in Singapore and we thank him for his hard work and dedication over the years."

During his tenure at the company, Bakker was responsible for the full management and P&L of the agency’s Asia portfolio. Prior to his role at King Content Singapore, Bakker worked as a publisher of Travel + Leisure magazine in Sydney, Australia. He was also director of marketing and circulation for the Financial Times in Hong Kong and also director of circulation Asia Pacific for The Economist.

He has also had stints as a circulation director for The Economist UK, Middle East & Africa, as well as the director of circulation – Europe, based in Frankfurt. Before these roles, he held management roles at Dow Jones Courrier and DHL Aviation, both in Brussels, Belgium.

Marketing has reached out to Bakker on his next move.

In June this year, it brought on board King Content Sydney’s senior content strategist and editor Daniel Hochuli. It also hired Nadia Abdullah as social and native account manager and strategist in Singapore and Dorothy So as senior content editor in Hong Kong.