King Content signs global agreement with Outbrain

Global content marketing agency, King Content, has become an official global partner with Outbrain, assisting brands in the amplification of premium content across some of the most respected digital media publications worldwide.

King Content expanded their offering in March this year with the launch of their native advertising offering and the hiring of Leanne Brinkies as head of native advertising. King Content is currently hosting a series of events to educate the market on how brands can amplify content through native advertising with powerful brands such as The Guardian, Mamamia, LinkedIn and Twitter.

The partnership with Outbrain comes as King Content is preparing to release Communiqué, its content marketing software out of its beta phase. The latest version of Communiqué will leverage Outbrain’s API, enabling marketers to view all steps of the content marketing lifecycle from content briefing through to amplification and analytics.

Brinkies says of the partnership:

“King Content has been creating high quality content for a number of years, but with Native Advertising we are now able to amplify a brand’s content to targeted audiences at scale and drive consumer interest. Now with the implementation of the Outbrain API into Communiqué we will be able to conduct performance analysis within one single platform.”

Gregg Freishtat, strategic alliances at Outbrain says of the partnership:

“This partnership synergises the best of content marketing – great content and effective amplification. With both King Content and Outbrain offering global services – the partnership will easily facilitate multi-national brands looking to distribute great content at scale.”

This partnership comes off the back of a string of announcements including the opening of the agency’s fifth office in New York.

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