King Content names Hong Kong business lead, moves in with Isentia

After announcing its expansion into Greater China last year, content marketing agency King Content has begun staffing up its Hong Kong office across the business development and editorial units.

The company has named Carol Cheng as business development manager and will have responsibility for client growth in Hong Kong and across Greater China. She joined the company one month ago and brings some 12 years of experience from the financial services sector, an industry King Content will pursue in the coming months.

King Content, which has its Asia HQ in Singapore, was acquired by media intelligence group Isentia last year and in Hong Kong, the business will be hubbed within Isentia's team.

Peter Bakker (pictured), King Content commercial director – Asia, said Hong Kong is a vital regional hub that provides great scope for growth in content marketing solutions.

"Our move into the Isentia offices in Hong Kong provides an excellent base for strong growth in this dynamic and forward-looking city," he said.