King Content grows Asia office

Content marketing agency King Content has made some senior hires, following its recent acquisition by the region’s leading media intelligence group Isentia last year.

The agency has appointed David Holloway as senior content planner, Carol Cheng as business Development Manager and Elizabeth Low as content editor.

Holloway brings to King Content the experience of an extensive career spent in media, entertainment and technology companies in Australia, the United States and Asia. He worked with ChaosMusic and Microsoft in Australia; has held Asia Pacific leadership roles with BMG and AOL; and most recently was a senior executive with Temasys Communications and Click2View in Singapore. Holloway will form a critical link between the strategic and operational elements of client work at King Content.

Cheng will be responsible for developing new and existing client relationships as well as managing all client proposals in the region. She will work closely with the commercial director to drive business growth in Hong Kong and China. Previously, Cheng was head of sales – North Asia at MNI Deutsche Börse Group. She had also been a content distribution specialist and client services manager at FTSE in Hong Kong where she was the primary contact for clients and data vendors.

Low was previously deputy editor for Marketing magazine, where she oversaw the editorial strategy for Singapore and Malaysia as well as a team of reporters for both markets. Prior to that, she was a business reporter at the Singapore Business Review. Low will be responsible for crafting content strategies for brands.

In the previous months, the agency also added several seasoned marketing professionals to its ranks such as Pallavi Misra, general manager; Curtis Bergh, content strategist; Kritika Srinivasan, account manager; Matilda Aldridge, social and native account manager and strategist; Rachel Everett, content strategist and editor; and Sophie Chen, account manager.

“These new hires have more than doubled the size of our Asia offices in less than a year and is a clear indication of the incredible demand for quality content marketing. With the support of our parent company Isentia, we aim to rapidly expand our reach into Asia over the next few years,” said Peter Bakker (pictured), commercial director, Asia, King Content.