King Content bolsters local team

King Content is bolstering its team bringing on board King Content Sydney’s senior content strategist and editor Daniel Hochuli. It has hired Nadia Abdullah as social and native account manager and strategist in Singapore and Dorothy So as senior content Editor in Hong Kong.

Peter Bakker, commercial director, King Content Asia, pointed to the growing recognition of the importance of content marketing in the region, with the last 18 months being an especially busy period.

“Forward-thinking marketing teams in India, China and Singapore are interested to see how content marketing can grow their customer base and help their business,” he said.

“The biggest content marketing challenge in Asia-Pacific (APAC) lies in understanding the diverse cultural audiences in the region,” Bakker added. “From India to China, Indonesia and Polynesia, each requires its own content strategy. A one-size-fits-all approach will usually fall flat. In this context, King Content’s ability to build bespoke brand stories that resonate with each demographic is why we are the most successful content agency in the region.”

Previously a senior strategist with King Content Sydney, Hochuli has also helped pioneer content marketing and SEO efforts for GroupM’s Sydney’s suite of agencies. Abdullah is an experienced media professional who has worked with a long list of global advertising clients both at CNN and BBC. Prior to King Content, she was a content strategist and digital producer at BBC Worldwide, where she held an integral role within the BBC StoryWorks team, working with teams and clients across the APAC region.

So was previously the entertainment editor at Bauer Media, where she handled all content related to films, music and television. She has also written for Time Out Hong Kong, South China Morning Post, Condé Nast Traveler and The Guardian.

“This is an exciting time for us at King Content,” said Bakker. “Daniel’s expertise will strengthen our team and allow us to pass on the benefits of analytics to our customers as well. Add to this mix Nadia and Dorothy’s experience in the media arena, and we are well on our way to building a strong and prolific team in Asia.”

King Content serves many top clients such as Changi Airport Group, DBS, F5, Intuit, HP, Singtel, the Economic Development Board, Prudential, Pear Media, Panasonic and JLL, among many others.

Read More News


Leave a Reply

You must be logged in to post a comment.