Kinetic Active launches in Asia

Kinetic Worldwide is expanding its Kinetic Active division into Southeast Asia, China and India. The Singapore office will serve as the SEA hub servicing clients in markets such as Singapore, Malaysia, Thailand, Philippines, Indonesia.Kinetic Active provides in-house support, offering creative services, production, digital, experiential and special builds plus mobile activation and social engagement. Kinetic Active launched earlier this year in the US and UK and is already working with clients such as Argos, Dove and 3Mobile.“The majority of consumers’ time is spent outside their homes, so there is a huge opportunity to connect with them as they go about their daily lives,” King Lai (pictured), CEO, Kinetic Asia Pacific said.“Our aim is to entertain, inform and inspire people while they’re on the move, while in traffic, walking through an airport or on board a train. We have a lot of fun discovering new ways to use media and technology to connect consumers with our clients’ brands – injecting humor, offering something useful or creating a memorable moment in someone’s life.”