Kimberly-Clark Malaysia appoints Next Digital

Global manufacturer of tissue, personal care and health care products, Kimberly-Clark has appointed Next Digital as a digital marketing partner,  to complement its existing suite of agencies.

Next Digital is tasked to provide digital services for Huggies® and Kotex. The scope of the assignment covers digital strategy, creative services, technical and development support for both brands.

“Next Digital met the brief with ideas led by consumer insights and strategies. We believe this partnership will be instrumental in taking our digital activities to the next level and help us stay ahead of the pack in what is a very competitive market,” said Soo Woon Yee, marketing director of Kimberly-Clark.

Janet Teo, chief executive officer of Next Digital, said, “We are thrilled to be partnering a brand who has such a strong heritage and is an indispensable part of life for people. We are most excited about how innovative they are as an organization and we look forward to providing innovative digital solutions to support their brand objectives moving forward. We know this was an important decision for them and we are honored to be selected as their digital partner. ”

Next Digital has started development and planning for both brands and the work is expected to be rolled out in the coming months.