KFC South Africa has poked fun at the antics of Brazilian footballer Neymar Jr. at this year's World Cup with a new video.
The spot shows a footballer falling down during a match and rolling around the field, while flailing his arms and crying out in pain. As confused stretcher bearers attempt to treat the footballer, he rolls straight down into the tunnel, making his way across town as a camera crew chases after him.
In the post, the footballer even forced a skateboarder to jump over him. Just when the camera crew finally catches up, the footballer exits a KFC outlet with a meal in his hand.
Check out the spot here:
The video, which garnered 846,262 views on YouTube and was created by Ogilvy, ends with the tagline "Make a meal of it".
In the real world, the Brazilian player Neymar has been the subject of internet memes and criticism largely because of his theatrical skills on field which is often at an attempt to get the referee to hand out yellow or red cards. Several memes have also been making its rounds online.
Meanwhile, late last month, Burger King apologised for its ad campaign on its Russian social media account, which offered a lifetime supply of Whoppers to Russian women who get pregnant by World Cup players. While the campaign has since been removed from Burger King’s social media accounts, the screenshot is still circulating online. According to the Associated Press, Russian women who get “the best football genes” and “ensure the success of the Russian team for generations to come” will receive free burgers from Burger King.