KFC Singapore has appointed Ogilvy & Mather Singapore as its agency of record moving the account from Ren Partnerships.
Ogilvy & Mather Singapore will be responsible for all KFC’s communications in the Singapore market. Prior to working with Ren Partnerships, which was appointed a year ago, the KFC Singapore’s account was held by Grey.
Virginia Ng, senior marketing director of KFC Singapore said: “We are delighted to work with Ogilvy & Mather which has extensive experience with KFC around the world. We are excited to drive the KFC Brand to greater heights with this partnership."
Meanwhile Ng will be leaving the company after 13 years with the organisation. Ng confirmed the move with Marketing. Her last day will be 28 February 2015.
Soames Hines, VP, Ogilvy & Mather Asia Pacific, and Regional Account Leader for Yum Brands said, “We’re delighted to be partnering with KFC Singapore. This appointment builds on recent KFC wins in Korea and Myanmar, further consolidating our position as KFC’s leading agency partner in Asia and around the world. We are looking forward to working with the KFC Singapore team to produce modern marketing that builds sales overnight and brand over time”.