KFC Singapore’s account has moved from Grey as the brand appoints a new creative agency.
KFC Singapore has appointed Ren Partnership to be its creative agency, effective March 2014.
Virginia Ng, senior marketing director, KFC Singapore said that it hoped to harness the agency’s “regional fast food experience” to take the brand to the next level.
The agency has already worked on three campaigns with KFC Singapore. The first was in January this year which was its KFC Rice Bucket and the re-introduction of the Bandito Pockett, both of which Ng says has “displayed results”.
The brand’s incumbent was Grey Singapore. Chiu declined to reveal the worth of the account.