KFC Malaysia serves up inclusivity this Malaysia Day with 12 different ads

KFC Malaysia is celebrating the nation's multicultural background, comprising 13 states and a variety of languages and dialects, with its KFC Bucket Bersama campaign. Done in collaboration with Naga DDB Tribal, the campaign uses dialects from different Malaysian states in the commercials. Residents of each state will be served ads in their native dialect through geo-targeting.

For example, residents in Sabah will be served the Sabahan version of the ad. Sarawakians, Kelantanese, Penangites and the rest of Malaysia will also get similar treats in their personal dialects. According to KFC, the KFC Bucket Bersama ad is a declaration to all Malaysians that at KFC, everyone is welcome to sit at the table no matter their colour or creed.




CMO Angelina Villanueva said the Merdeka/Malaysia Day period has been about truly celebrating Malaysian heritage, and KFC Bucket Bersama was the perfect avenue to showcase the beautiful dialects of this diverse nation.

Naga DDB Tribal's creative directors Jeremy Yeoh and Suryadipura Salleh said KFC has always been about bringing people together over the love of food. "This Malaysia Day, we wanted to take it up a notch by using each state’s unique dialect in the digital roll out of our campaign,” both added. View the rest of the videos here.

Campaign credits:
Ad Agency: Naga DDB Tribal
Chief Creative Officer : Alvin Teoh
Executive Creative Director : Paul Lim
Creative Director : Jeremy Yeoh, Suryadipura Salleh
Creative Group Head : Gui Jiann Rong, Naqib Shamsuri
Art Director : Sam Lai
BM Copywriter : Zhafirry Fenner Zakaria, Irfan Iskandar
Head of AV : Sharon de Silva
AV Producer : Venus Chen
Business Unit Head : Sharon Woodford
Account Director : RZ Chew
Senior Account Executive : Teh Yin Wen

Media Agency: Universal McCann
UM Vice President, Planning : Rina Low
Business Director : Clarice Lee
Senior media planner : Alexis Hong
Media planner : Lee Yan Joe
Performance Marketing Specialist: Chocky Chok
Campaign Manager : Adrian Wong

Production House: Think Tank
Film Director : Tan Wei Peow
Executive Producer : Pat Singh
Producer : Gray Loi
DOP : Kah Giap
Line Producer : Alexsis
Lighting Director : Horng
Art Director : Taufiq (Seni Lab Team)
Location Manager : Sun
Makeup Artist : Ella
Wardrobe Stylist : Elaine Wardrobe team
Offline Editor : Boyd See
Post House : APV
Audio House : The Rec Room