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KFC drops limited edition HotBlaze sneakers only for Singapore market

KFC has done it again. This time the fried chicken enthusiasts dropped its own limited edition sneakers. Yes, you read that right. Sharing the stage with its latest HotBlaze Grilled Chicken, KFC has rolled out sneakers with hand-drawn design prints exclusively in Singapore – and at the same time urges consumers to bite into the new grilled chicken.

The sneakers feature signature KFC icons and brand colours of red, white and black. The KFC sneakers will be available in limited quantities. The sneakers however, will not be put for sale. With eight pairs of limited edition shoes to give away, customers will have to enter a #HotBlazeGrilled contest to be sent a custom made pair. Between 19 to 28 April 2019, customers are encouraged to snap a picture posing with the HotBlaze Grilled Chicken and upload it onto Facebook or Instagram, while tagging KFC.

This is not the first time the brand has ventured into the apparel line. In 2017, it unveiled a clothing and jewellery line in the US and according to several international media outlets, the merchandise included sweaters, t-shirts and pillowcase featuring its famous tagline “it’s finger lickin’ good” as well as the face of Colonel Sanders.

Meanwhile, it also took it a notch further with a launch of its KFC gravy-scented candles in the UK. The limited-edition candles were sold on a first-come first-serve basis. Netizens online had a field day, with memes and jokes about purchasing the candle and constantly craving for fried chicken. Some of the other netizens were not in favour of a savoury candle.

In Singapore, KFC Singapore has been on a roll with its out of the box marketing executions. Showing off its cheeky side, to commemorate the Singapore Bicentennial, a Colonel Sanders statue played by an actual person was positioned alongside Singapore’s founding fathers by the Singapore River. The idea was born between KFC and its creative agency partner, Ogilvy, to pay homage to the Founding Colonel of the world’s favourite fried chicken brand, with a sense of humour.

Coincidentally enough though, also in Singapore, McDonald’s unveiled its limited edition merchandise last month which includes an exclusive hoodie inspired by the McGriddles in an iconic red box. This came as part of the McGriddles marketing campaign, as customers purchasing the McGriddles will also receive the hoodie.

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