KFC Colonel Sanders returns to China with ground coffee

KFC started serving freshly ground coffee in China last year, but people didn’t believe KFC was truly serious about coffee.

For KFC’s 30th anniversary, Wieden+Kennedy Shanghai brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China’s most recognisable folk songs.

W+K redesigned KFC’s coffee cups, which are now available in 4600+ stores, did in-store takeovers, and even created chicken-drumstick stirrers for the coffee. Highly graphic OOH supported the campaign explaining how the Colonel was so busy with his coffee that his chickens were getting jealous.


Agency credits
Wieden+Kennedy Shanghai
Executive creative directors: Ian Toombs, Vivian Yong
Creative director: Shaun Sundholm
Art directors: Follen See, Kim Liu
Copywriters: Aier Xu, Arlene Lu, Liu Wei, RunQ Zhang
Designers: Moon Qi, Wendy Yu, Helen Yu
Head of content: Bernice Wong
Producer: Fang Yuan
Art producer: Angela Liu
Senior planner: Leon Lin

Managing director: Bryan Tilson
Associate account director: Jim Zhou
Senior account manager: Andrea Yang
Head of project management: Nicole Bee
Junior project manager: Jane Gu
Business affairs: Jessica Deng, Kathy Zhan

Production manager: Vic Zhang, Stone Xue
Digital imaging artist: Changqing Lee
FA artist: Austin Hu
PR manager: Evelyn Hsu

External credits
Main anthem
Production company: A NEW LIFE FILM
Director: Curtis Wehrfritz
First assistant director: Nada Nakata
Director of photography: Pithai Smithsuth
Executive producer: Megan Chen, Kelvin Mok
Bangkok line producer: Panasiri Krystal Kongsamut
Bangkok production support: Naked
Bangkok art director: Sutham Vilavandaj
Wardrobe stylist: Chayanuch Savekvattana
Choreographer: Thatcha Kosolprapha
Casting: Parichad Wisetpanich

Post production (SH): VOLT FX
Editorial: Supra
Post executive producer: Damien Yang
Post producer: Park Jae Woo
VFX artist/supervisor: Rex Or

Colourist: Nick Barton
Producer: Caryne Chia

Composer: Tim Lincoln

Mixing (SH): BOTTLES
Executive producer: Dimple Wang
Assistant producer: Guo Tao Wei
Engineer: Joyce Tang

Key visuals
Production company: RED PLUS
Photographer: Sergi Pons
Photographer assistant: Adrià Botella (digital), Iñigo Kasezubi (First Assistant)
Executive producer: Valentina Manfredi – Red+Plus Shanghai
Producer: Ratanasukan Pibulpanuwat
Motion designer: Bob Hu

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