KFC Colonel Sanders returns to China with ground coffee

KFC started serving freshly ground coffee in China last year, but people didn't believe KFC was truly serious about coffee.For KFC's 30th anniversary, Wieden+Kennedy Shanghai brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China’s most recognisable folk songs.https://youtu.be/BLpnASbAZSAW+K redesigned KFC's coffee cups, which are now available in 4600+ stores, did in-store takeovers, and even created chicken-drumstick stirrers for the coffee. Highly graphic OOH supported the campaign explaining how the Colonel was so busy with his coffee that his chickens were getting jealous.[gallery link="file" ids="194586,194589,194583,194582,194588,194587,194581,194585,194579,194580,194578,194584,194577,194576"]CreditsAgency creditsWieden+Kennedy ShanghaiExecutive creative directors: Ian Toombs, Vivian YongCreative director: Shaun SundholmArt directors: Follen See, Kim LiuCopywriters: Aier Xu, Arlene Lu, Liu Wei, RunQ ZhangDesigners: Moon Qi, Wendy Yu, Helen YuHead of content: Bernice WongProducer: Fang YuanArt producer: Angela LiuSenior planner: Leon LinManaging director: Bryan TilsonAssociate account director: Jim ZhouSenior account manager: Andrea YangHead of project management: Nicole BeeJunior project manager: Jane GuBusiness affairs: Jessica Deng, Kathy ZhanProduction manager: Vic Zhang, Stone XueDigital imaging artist: Changqing LeeFA artist: Austin HuPR manager: Evelyn HsuExternal creditsMain anthemProduction company: A NEW LIFE FILMDirector: Curtis WehrfritzFirst assistant director: Nada NakataDirector of photography: Pithai SmithsuthExecutive producer: Megan Chen, Kelvin MokBangkok line producer: Panasiri Krystal KongsamutBangkok production support: NakedBangkok art director: Sutham VilavandajWardrobe stylist: Chayanuch SavekvattanaChoreographer: Thatcha KosolpraphaCasting: Parichad WisetpanichPost production (SH): VOLT FXEditorial: SupraPost executive producer: Damien YangPost producer: Park Jae WooVFX artist/supervisor: Rex OrColour (SH): FIN DESIGNColourist: Nick BartonProducer: Caryne ChiaMusic (LA): BREW HOUSE MUSICComposer: Tim LincolnMixing (SH): BOTTLESExecutive producer: Dimple WangAssistant producer: Guo Tao WeiEngineer: Joyce TangKey visualsProduction company: RED PLUSPhotographer: Sergi PonsPhotographer assistant: Adrià Botella (digital), Iñigo Kasezubi (First Assistant)Executive producer: Valentina Manfredi - Red+Plus ShanghaiProducer: Ratanasukan PibulpanuwatMotion designer: Bob Hu