PR Awards 2024 Hong Kong
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
KFC burgers come alive in 3D OOH ad in SG

KFC burgers come alive in 3D OOH ad in SG

share on

Fast food restaurant KFC Singapore is going 3D with a new anamorphic campaign for its ETC (extra tasty crispy) burger. 

Located at Wilkie Edge and Ten Square, the campaign will showcase the ETC burger in a larger-than-life format across synchronised dual screens with captivating 3D effects.

Don't miss: KFC TH hands menu powers to consumers in buzzy social media campaign

Viewers can expect to witness the grand entrance of the ETC Burger on a KFC red carpet across both screens. The ad will also highlight the burger’s features, including fresh pickles, an extra crispy fillet, and KFC's secret sauce.

"We’re always on the lookout for new and inventive ways to elevate the KFC experience, pushing creative boundaries to captivate audiences," said Juliana Lim, senior director, marketing and innovation at KFC Singapore. "With our commitment to providing the best chicken burgers in town, the ETC Burger represents our dedication to continually improving and enhancing our menu offerings."

"We are thrilled to bring the ETC Burger to life in a truly spectacular way and create more unforgettable moments that resonate with consumers and KFC fans alike," added Kelvin Goh, senior media director at Havas Media Singapore.

The campaign comes shortly after KFC took over PLQ Mall to celebrate the launch of the ETC Burger.

As part of the takeover, the outlet served only chicken burgers at PLQ Mall and ran an immersive 'ultimate KFC experience' for consumers at the mall.

The burger takeover featured six touchpoints including a new outlet signage '#Chicken_Burgers by KFC' which showcased its commitment to providing the best chicken burgers in town and a gigantic ETC greeting stand when customers walked into the outlet.

It also featured an 'ETC box wall of fame' photo wall where fans could pose and take photos in front of. 

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere and uncover the latest trends with thought leaders and solution providers from the realm of content.

Related articles:
KFC Malaysia keeps vow of silence despite being off the boycott list. Is it the right PR move?

KFC was never included in the boycott list, says BDS Malaysia
Abbott nabs KFC Malaysia's chief marketing officer

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window