KFC Thailand goes brainrot with 'Chizzalulu Chizzalala' to celebrate iconic Chizza

KFC Thailand has embraced the internet’s latest Gen Z obsession with its 2025 comeback of the Chizza - the brand’s half-chicken, half-pizza creation. To mark the return of the indulgent menu item, the fast-food chain has introduced its first Italian brainrot character: Chizzalulu Chizzalala.

Brainrot, a surreal AI-driven meme trend, has taken social media by storm with quirky animal-like forms and absurd Italian-sounding names. “Am I fried chicken or pizza?” asks Chizzalulu, embodying the identity crisis of KFC’s iconic Chizza. He joins an eclectic lineup of existing brainrot creations, including Ballerina Cappuccina (ballet dancer + cappuccino) and Tralalero Tralala (shark + Nike sneakers).

KFC and its creative partners, Publicis Thailand and Bananas, have brought Chizzalulu to life through a bizarre origin story, a music video with his brainrot friends, and a digital out-of-home campaign inviting fans to decide: chicken or pizza?

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Popular influencers such as babyjolystar and Not Bangueng have jumped on the campaign, creating meme content and absurd stories that amplified Chizzalulu’s chaos across social channels.

The campaign also extends into Roblox, where players can explore a dedicated map to hunt down Chizzalulu and uncover the ultimate truth: pizza or chicken?

Despite the digital madness, KFC assures fans that Chizzalulu is undeniably tasty. The Chizza is now available nationwide, with pricing starting at 49 THB (US$1.5) per piece, the Chizza Gang Set (three pieces) at 129 THB (US$4), and The Box Chizza Set at 169 THB (US$5.2). The campaign runs from 25 September to 29 October 2025.

With its mix of absurdity, interactivity, and social media engagement, the ‘Chizzalulu Chizzalala’ campaign demonstrates how KFC Thailand is leaning into cultural trends to create buzz for an iconic menu item. 

KFC has been Thailand’s go-to for chicken lovers since entering the market in 1980s, at a time when the concept of fast food was still novel. Today, it operates 1,145 branches nationwide (as of December 2024), with brand and franchise management handled by YUM Restaurants International (Thailand), and restaurant operations managed by three franchisees.

Recently, KFC Thailand celebrated its 40th anniversary with the award-winning campaign ‘Let there be cake’. Developed in collaboration with Bananas, Bangkok-based Brains & Brawn, Cape Town’s Carbon Films, and Thailand’s TAPROD, the project demonstrated the power of bold ideas and cross-cultural creativity. Inspired by the viral “Real or Cake?” trend, the visually rich film transforms everyday objects - limbs, furniture, motorbikes - into cake, while KFC’s signature fried chicken remains the unmistakable hero: juicy, crispy, and undeniably real.

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