The kind of 'marketing' that cares

KFC braved the floods for a special birthday surprise

KFC braved the floods to give a special birthday surprise to one courageous longtime elderly resident who has not been able to leave her home for years. Their destination was “Venice of the Philippines” in Artex, Malabon, where floodwaters have not receded in decades.  This  environmental condition has prevented lifelong resident, Nanay Cora, from celebrating her natal day for over 60 years because it is difficult and costly to leave the compound. While she manages to go through her day-to-day life with a smile, KFC thought she deserved much more on her special day.  KFC, in reaching out to her, sent its delivery representatives, with gifts in hand, to a place where no fried chicken has gone before.

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