Kezaar launches its first marketing campaign
Touted as Singapore's marketplace for classes and workshops, Kezaar has launched its first marketing and social media campaign, Got Skills?. Through this campaign, the company is positioning Kezaar as a platform to showcase personal and professional skills and talent across lifestyle, health and fitness, culinary skills, the arts and entrepreneurship. Debbie Lee, co-founder and CEO of Kezaar said: "We wanted a campaign title that is catchy and connects with people instantly". The Got Skills? campaign was conceptualised and executed in-house internally and runs on social media via Kezaar's Facebook page, blogs and electronic mailers.
Huggies launches brand campaign
Mindshare Singapore has created a social campaign to raise awareness of Huggies as Singapore's most trusted diaper brand. The social brand campaign that started from November 2012 centres around a photo-based application that is hubbed on Huggies Singapore Facebook page and rtuns for five weeks. Huggies Trusted Moments Photo Contest will allow users to upload a photo of their baby either through Facebook or directly through Instagram by using #sghuggiesbaby. The app has a voting mechanism that allows fans to vote for the cutest baby (1 vote per user per entry). Submitted entries must include either the baby wearing a Huggies branded diaper, feature a Huggies branded product, or some element of Huggies branding.
La Barra appoints Ate
Colombian street food concept chain La Barra, has appointed The Ate Group to launch the brand in Singapore. Ate is tasked with developing and implementing a strategic launch communications programme for the brand, utilising both social and traditional media. "We are very excited about launching a brand new cuisine in Singapore, as we know how passionate people here are about their food," said La Barra's Colombian co-founder Patricia Klammers.
Hot Guys Who Cook comes back for round two
Diva Universal's original unscripted reality show, Hot Guys Who Cook, will return with a second installment on 3 December 2012, featuring three half-hour episodes on DIVA Universal across 20 countries in Asia. The series will see nine "hot guys" from all around Asia, with three of them pitting against one another in each episode to win the favour of a mystery judge or risk having to clean up the kitchen. A Malaysian personality will be the series' mystery judge.