Kevin Chen (pictured) will rejoin The Hoffman Agency to lead its China operation as general manager, after spending a number of years with Bite and Weber Shandwick.
Chen was most recently served as head of Bite's Shanghai office and general manager of China Marketing Services Group, responsible for transforming Bite’s business from a pure PR services to digital and marketing services.
His clients included Parker Hannifin, CommScope, Cisco WebEx Solutions, Bay Area Council, Wolters Kluwer Financial Services and more.
“Increasingly, we’re seeing more marketing and communication decisions being made based on data and analytics,” Chen said.
“That’s why it’s crucial that as communications professionals, we retool our skill set to provide services that show a direct link between client’s communication needs and their business results."
He officially start with Hoffman this week.