Ketchum makes two senior hires in Greater China

Ketchum has appointed Tiffany Hu as vice president and deputy general manager for Ketchum Shanghai, with Vivien Teo taking on the role of director of digital strategy.

Both are newly created positions and they will report to Sean Fitzgerald, executive vice president, Ketchum Greater China.

Hu joins Ketchum from RTG Consulting, a Shanghai-based luxury consulting firm where she served premium jewelry, retail, and hospitality brands. She also worked for Abbott Laboratories, Eli Lilly and Burson-Marsteller.

Teo joins Ketchum from Singapore where she served in a number of consultant positions, supporting agencies and companies on the development and implementation of digital, social media and PR strategies for a wide range of brands across the Asia Pacific region.

Based in Beijing, Teo will provide strategic counsel to clients in all five of Ketchum’s Greater China offices (Hong Kong, Beijing, Shanghai, Guangzhou and Taipei) and coordinate activities with Ketchum Digital, the agency’s global digital network headed by chief digital officer Paul Rand.