JCDecaux Cinema Network has been selected by Kenzo for its latest OOH advertising campaign, celebrating the 16th anniversary of the brand’s iconic fragrance: Flower by Kenzo’s.
With the objective to bring to life the cinema campaign amongst moviegoers, before they watch the advertisement on-screen at Shaw Theatres Lido, Kenzo’s brand ambassadors are handing out a fragrance sample with a poppy at Shaw House Level 5. For this campaign, Kenzo is giving away 12,000 samples of FlowerByKenzo L'Elixir and FlowerByKenzo Eau de Parfum over 4 week-ends (from 20th May to 12th June).
Sampling in JCDecaux cinema Network is an added opportunity to reach consumers throughout their entire moviegoing experience. This additional touch-point beyond the cinema hall increases spontaneous ad recall and brand awareness. As part of their strategy to drive product purchase, Kenzo brand ambassadors are also giving away special treats with any purchase of 50ml Flower by Kenzo fragrance range at Takashimaya corner.
In addition to Shaw Theatres Lido, Kenzo has also selected The Cathay and Cineleisure Orchard for their on-screen campaign.