Predictive marketing software maker Kenshoo has appointed Yukihiko Imamura as managing director for its Asia Pacific and Japan (APJ) region. In his new role at Kenshoo, Imamura will oversee the company’s business in APJ under Ted Krantz, the company’s chief revenue officer (CRO).
Over the last 22 years, Imamura (pictured) has worked on enterprise businesses in Japan, Singapore, and Australia amongst other markets for Dentsu and Sony. He spent fourteen years in senior account executive roles at Sony, and most recently, eight years in senior roles at Dentsu.
Under Imamura’s leadership, Kenshoo intends to strengthen its management foundations in APJ by strengthening customer relations and expanding its sales team. The company will focus its efforts on supporting digital agencies across Southeast Asia, Japan, China and the Australia New Zealand markets. This is in line with its plans to grow market share by increasing its business with local and international digital marketers.
“The Asian Pacific markets, in which Kenshoo’s marketing platform is widely used, are key to our future growth,” said Krantz. “We already have significant operations in Tokyo, Singapore, Hong Kong, and Australia and we plan to help digital marketers in those countries fully embrace the power of our proprietary search and social advertising technology.”