Article gets PR help as it expands regionally

Travel search engine has roped The Hoffman Agency Asia Pacific as its agency of record for Singapore. The agency will handle both traditional and social outreach and support Kayak in becoming the best-known brand for travel planning and management in the region.

The appointment comes as Kayak set its sights on continuing their expansion in Singapore and Asia. The company processes 1.5 billion travel searches annually, is available in 20 languages, and operates more than 40 international sites, which include Singapore, Hong Kong, Australia, Germany, France, and the United States.

Kayak’s website and mobile app search hundreds of travel sites at once so that travellers get the information they need to make the best travel decisions. As well as price comparisons for flights, hotels, car rental, and activities, the travel search engine offers helpful travel tools, including Trips, Explore and payment fee calculators, that make planning and managing travel easier.

Imbert Fung, director of Southeast Asia and India, said: “The Hoffman Agency is a natural choice, as they have a deep understanding of the local media market and we believe they have what it takes to build on our momentum in the region. We are delighted to be partnering with them, and are looking forward to all the new projects ahead of us.”

“As one of the pioneers in online travel, we’re thrilled to begin our partnership with as they expand their presence in the region,” said Shawn Balakrishnan, general manager of The Hoffman Agency Singapore. “We look forward to producing dynamic results that will help take flight in the local market.”

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