Katy Perry fronts Alibaba's 11.11 gala event

American pop star Katy Perry will perform at a gala event to kick off Alibaba Group’s 11.11 Global Shopping Festival in Shenzhen the night of 10 November.

At the event, which is called the 11.11 Countdown Gala Celebration, she will sing her latest single Rise. The Chinese e-commerce giant has named Perry as “global ambassador” to promote the gala worldwide and bring attention to what is China’s largest shopping day of the year.

“Katy Perry uses her music to inspire positivity among her audience,” Alibaba said in a statement, adding that the singer’s international profile “perfectly fits the theme of the 11.11 gala”.

Perry is affectionately known as Shui Guo Jie (水果姐), or “Fruit Sister,” in China because of her brightly coloured outfits.

In a video interview, she said: "I am so excited to be the ambassador for the Tmall Double 11 Festival. Very exciting! I would like to invite you to the show on 10 November in Shenzhen."

Meanwhile, Hollywood producer David Hill, known for his work on the Oscars, NFL Super Bowls and reality show American Idol, was tapped to direct the show, and a list of stars slated to appear has yet to be released by Alibaba.