Kate Scott to head digital media for Bauer Hong Kong

Kate Scott, former senior manager of digital Marketing at CSL, has moved to Bauer Media as head of digital.

Scott will oversee custom digital media for Cathay Pacific, Dragonair, Shun Tak Holding’s TurboJET, and Star Cruises.

Scott spent close to three years with CSL.

Petula Kincaid, publishing Director at Bauer Media Hong Kong, said the company was "significantly upgrading" its digital capabilities, to deliver custom content across all channels to meet the demands of clients and customers.