Kantar has launched its new online platform called the Kantar Marketplace in 21 countries, including Singapore, Indonesia, Thailand, Philippines, the UK and US. The platform will be extended to 30 countries by the end of March.
In line with the launch, Will Galgey (pictured) has been appointed as the CEO of Kantar Marketplace. He was previously the CEO, of Kantar Insights, covering the UK and Ireland markets. Galgey said that with the speed at which its clients’ competitive environments evolve gets faster, clients expect the company to support them in that challenge.
The Kantar Marketplace aims to be the on-demand platform that combines quality, validated sample reach to 80 million consumers worldwide with self-serve custom surveys, more insights solutions and expert consulting. The Kantar Marketplace initial portfolio consists of “Link”, a pre-testing solution for TV, digital, outdoor, print or point-of-sale advertising. With a database of around 200,000 adverts, Link looks to deliver results that help optimise media spend ROI in a span of six hours.
The other features include Ad Now, to measure and evolve in-market performance of advertising campaigns to better understand creative evaluation across countries and cultures, cross-channel consistency, advert performance diagnostics and optimal investment levels. It also has the quick polls feature that has globally connected sample sources with access to existing data search.
The others are:
- DIY Survey: When more detail is needed, DIY Survey allows you to write and launch your own surveys to a targeted audience in minutes. Quick, to the point, effective surveys provide you quality consumer feedback in real time. (initial private beta in USA).
- eValuate: Kantar’s innovation and concept testing suite. Prioritise winning concepts by understanding their ability to drive top-line growth, not just potential to succeed in market.
- Reputation Intelligence: Measure corporate, PR and brand coverage to gain a clear understanding of your profile and the impact of your communications and marketing activities across all media (including traditional news and social media).
- Global monitor: Understand with greater clarity the key dynamics of change impacting your business, category, brand and customer, including not just what’s happening, but why. Anticipate the future and the related opportunities and risks with greater certainty.
“Kantar Marketplace is a key part of our response; delivering fast and accurate research at a fraction of the usual time and cost. As we launch more solutions in to the store it will transform the way we engage with, and support, our clients. The initial reaction from clients has been extremely positive as they recognise the power of combining our deep expertise and unique IP with some of the most innovative and user-friendly technology in the industry,” he added.
Eric Salama, CEO, Kantar, said that the company is focused on increasing the impact its work has for clients, as it works through investment in delivering human understanding and continuous innovation.
“Kantar Marketplace is a great example of these priorities. It allows our clients to choose from a spectrum of offerings; from self-service surveys to deeper diagnostic full-service tools, that can be delivered in as little as a day. With access to more than 80 million consumers worldwide, the scale of our permissioned panels ensures that, post-GDPR implementation, the voice of the customer can remain central to decision-making, while protecting wider consumer privacy,” he added.
Just last month, Kantar Consulting launched its retail, sales & shopper practice in Singapore to answer growing demand for Southeast Asia specific support. This will see the agency hire several new members including David Heijkoop as senior director. Heijkoop joins from Friesland Campina, where he served as channel development director for Specialised Nutrition, with a focus on Greater China. Prior to that, Heijkoop led global business development for the global eCommerce business unit.