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K11 Art Mall unveils Jason Freeny Asia XXRay Experience Store for the holiday season

K11 Art Mall unveils Jason Freeny Asia XXRay Experience Store for the holiday season

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Toys and Christmas go hand in hand, so K11’s latest experience store is a perfect fit for the holiday season.

K11 Art Mall has unveiled K11 "Outside In: An Unconventional World of Art Toys" Jason Freeny Asia XXRay experience store, a showcase of over 100 art toys and sculptures from the New York anatomical artist, who has put his unique touch on animated pop culture icons from Elmo to Luffy to Astro Boy.

Open now and running to the end of February 2021, it’s the largest display of Freeny’s works to ever come to Hong Kong, and continues K11 Group founder Adrian Cheng’s commitment to “enriching consumers’ daily lives through the power of creativity, culture, and innovation.” In recent years, through its properties including K11 Art Mall and K11 Musea, the group has brought some of the world’s most celebrated and sought-after artistic treasures to the region.

For customers interested in taking home their own piece of the artist’s work, over 50 exclusive Jason Freeny x MIGHTY JAXX toys will be available, with certain select figures only available as blind box (revealed after opening) purchases. The available toys range feature Freeny’s anatomical take on Sesame Street characters, Spongebob Squarepants, My Little Pony, and more.

In addition to the experience store, K11 Art Mall will be hosting workshops, markets, and Kulture11designer talks on art toy design and trends to get visitors in the festive spirit this holiday season. 

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