Pernod Ricard regional marketing director Cecilia Yim has jumped to JWT Hong Kong to head up a newly created role as executive director of digital.
The agency said her appointment is a critical part of a digital investment plan to expand the depth and breadth of its digital and integrated offering.
Pernod Ricard Yim was responsible for the company's regional digital media across 14 markets, where for key brands like Chivas , Martell and Absolut.
Yim was also a member of the company's digital taskforce and helped define a digital roadmap for the group and develop its digital strategy in Asia.
Before joining Pernod Ricard, Yim was a digital director at OgilvyOne Hong Kong and also worked as a creative director at OgilvyOne, RMG Connect Beijing and XM Hong Kong.
"I'm really pleased to have Cecilia as our digital operation lead, not only because of her unique all- rounded background and expertise, or her passion about marketing communication and creativity," Dennis Wong, CEO of JWT Hong Kong said.
Yim starts her new role from today (9 April).