JWT Singapore will join the Gigya NEXUS Partner Ecosystem, a network of over 50 independent software vendors and agencies that provide Gigya customers with full suite of consumer identity and data management products. The non-exclusive partnership will extend out to JWT's Asia markets and currently no time frame has been slated.
As part of the alliance with JWT Singapore, Gigya will provide access to any new features and application updates as well as training for the JWT Singapore digital team. Meanwhile, the deal allows JWT Singapore to provide its clients with Gigya’s technology in Asia.
Gigya’s technology helps businesses access, collect and manage permission-based consumer identity and behavior data. Through products like Social Login, Registration-as-a-service, Social Plugins and Gamification, Gigya provides clients with the data and tools needed to reach consumers with the right messages on the right platforms.
Gigya drives customer acquisition for businesses such as Forbes, NBC, The NFL, Tommy Hilfiger, and Toyota, and currently reaches more than 1.5 billion unique users per month.
"We are excited to be Gigya's newest agency partner in Asia. It's thanks to the passion and drive of our digital team, led by Joseph Chua, that we were able to secure this critical deal," Frank Bauer 9pictured), CEO of JWT Singapore said. "We look forward to helping our clients leverage Gigya's innovative suite of services to connect and form closer relationships with their core consumer audiences in Singapore and across the region."