JWT Singapore names Farrokh Madon chief creative partner

J Walter Thompson (JWT) Singapore has appointed Farrokh Madon as chief creative partner. He was formerly chief creative officer of Y&R Singapore, a role he left in 2014. Marketing has reached out to JWT for comment.

Madon came on board Y&R in May 2012, reporting to then-Southeast Asia CEO Sanjay Bhasin and regional chief creative officer Marcus Rebeschini. Before Y&R, Madon was executive creative director at McCann Erickson Singapore, and ECD at BBDO Singapore.

He first embarked on his career in enterprise in Mumbai and has also worked for agencies such as Ogilvy & Mather, Saatchi & Saatchi, Batey, M&C Saatchi and others. He has also been the global creative lead on SIA and the regional creative director on MasterCard, Gillette and Caltex. His portfolio of clients include others such as Diageo, Visa, HP, Republic of Singapore Navy, Heineken, BMW, HSBC and Discovery Channel, amongst others.

“Over the past year with us, Madon’s proven abilities as a ‘big picture creative’ make him invaluable as our client portfolio continues to grow and we push forward with our business transformation for JWT and Mirum. It’s one of my core beliefs that our people should be both talented and nice, and Madon more than delivers on both those counts," Jacco ter Schegget CEO, Southeast Asia, JWT, said.

“There has never been a more exciting time to build brands. The confluence of technology and storytelling is creating great opportunities to communicate in memorable ways. I’m glad to join Schegget and the team in the exciting journey ahead," Madon siad.

Last year, former JWT chief creative partner Chris Chiu headed to DDB Singapore to take up the role of chief creative officer. He took on the role after then-ECD Victor Ng left the company.

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