Marketing communications agency JWT acquires majority stake independent New Zealand digital agency Heyday. The move, which allows both companies significant synergies and growth opportunities across Auckland and Wellington, is a core part of JWT's on-going growth plan in New Zealand.
John Gutteridge, CEO JWT Australia & New Zealand, said: “We’re delighted to welcome Heyday to JWT. Luke and the team have created a terrific business with big ambitions. Critically there is a very clear alignment from both Heyday and JWT on how we need to ready ourselves for tomorrow and the long term. The two businesses have quite different skills, allowing the group to deliver broader, faster, deeper and better solutions to existing clients and future prospects in both Auckland and Wellington. It’s exciting to be expanding to Wellington where we look forward to shaking things up with a more progressive model.”
Simon Lendrum (pictured left), managing director, JWT Auckland, said: "Pierson and I have been working in partnership for some time now. We've already stress tested the model, it's incredibly compelling. We believe our clients will benefit massively from the constant evolution in thinking that this partnership brings."
“With 35 people in Wellington, we have reached a maturity that enabled us to think somewhat bigger in terms of our future. The ability to expand into Auckland with JWT and be part of a global network not only of communications experts but also some 1,200 digital specialists means we can provide even bigger ideas and broader services to our clients. That sort of depth and scale is, of course, extremely exciting,” said Luke Pierson (pictured right), managing director, Heyday.