The Grand Ho Tram Strip picks JWT

The Grand Ho Tram Strip, Vietnam’s first international luxury casino resort, has appointed JWT Vietnam as its agency of record. JWT will create print, TV and digital campaigns for The Grand Ho Tram Strip which will run in core target markets worldwide.

MEC was appointed the media agency for The Grand Ho Tram Strip.

The Grand Ho Tram Strip is targeting visitors from mainland China, Hong Kong, Taiwan, South Korea, Japan, Russia and the “Viet Kieu” (overseas Vietnamese) community in North America.

“The Grand Ho Tram Strip truly pushes the limits of excitement like no other and we look forward to working with JWT to promote this dynamic, new tourism destination and brand,” John Webb (pictured), vice president, Hospitality of The Grand Ho Tram Strip said.

Ho Tram Project Company , which is owned by Asian Coast Development, is an international development company specialising in integrated resort destinations. It is the developer of the Ho Tram Strip, which will ultimately include a second integrated resort.

The Grand Ho Tram Strip is situated 120 km outside Ho Chi Minh City. The integrated resort includes 541 rooms, restaurants, shopping and entertainment amenities. The Grand’s gaming facilities include over 600 slot machines and 90 live tables.