JWT Hong Kong names strategic planning head

Former FCB general manager Jocelyn Tse joined J. Walter Thompson Hong Kong as head of strategic planning in November, JWT announced today.

Tse most recently served as general manager of FCB Hong Kong, and reopened the office. She hired staff, and built a client portfolio that included Prudential Corp. Asia and Levi’s.

Over the course of her career, she was planning director at Ogilvy & Mather Group, Hong Kong; associate planning director for TBWA Shanghai, where she was lead planner for McDonald’s China; strategic planner at Leo Burnett Hong Kong and strategic planner at DDB Worldwide Hong Kong.

“She’s a great asset to the HK management team and has hit the deck running,” said Mark Webster, chairman of J. Walter Thompson Hong Kong.