JWT hires new business director

J. Walter Thompson Singapore has hired Natalia Tan in the role of business director. Tan, who has a diverse background in digital and travel-related marketing, was most recently Integrated Planning Director at Cheil Worldwide.She has over 15 years’ experience spanning strategic planning, leading large local and multi-national accounts. She has also worked in marketing consultancy, event management, CRM and loyalty marketing programmes.Tan has worked on the client side of marketing with Zuji.com, The Hour Glass and Performance Motors (BMW).“Natalia has a track record of creating digital campaigns that drive business results.  I’m confident that she will be a catalyst to further drive our digital agenda in the agency,” said Gaurav Lalwani, head of client services for J. Walter Thompson Singapore.“I am excited to be part of this team, which has a strong track record in the region. I believe my experience and passion in travel, as well as lifestyle-related marketing, will contribute to our clients’ brands. Brand-building is ever important to businesses in keeping a competitive edge today, which is further accelerated by digital technology – we want to play a bigger part in that effort for all our clients,” said Tan.