JWT appoints worldwide creative lead

JWT has appointed Matt Eastwood (pictured) as worldwide chief creative officer.The role of worldwide chief creative officer has not been filled since Craig Davis’ departure from the agency in 2009, said the agency.Eastwood will join JWT in mid-July and report to Gustavo Martinez, global president, JWT.Eastwood joins JWT from DDB, where he was chief creative officer, New York. He joined DDB Australia in 2006 as national creative director and vice chairman. He then joined DDB New York in 2010 as chief creative officer.“Matt Eastwood has everything I have been looking for in a global creative partner,” Martinez said.“He is a highly awarded creative with an international sensibility, living life as a New Yorker. He is respected by clients and knows how to build global brands. Eastwood joins JWT at a truly piviotal time in our history - our 150th anniversary, a year in which we as a network are recommitting to creating pioneering work.”Eastwood has worked on various creative projects in advertising today, including the iconic “Yeah, that kind of rich” work for the New York Lottery and last year’s highly awarded “Hashtag Killer” campaign for WATERisLIFE, as well as work for Hertz and McDonald’s. His career has spanned numerous agencies, specialties and countries, including Australia, the UK and the US.