J. Walter Thompson and Mirum Singapore have launched The Social Team, a new social media offering that provides clients access to digital, analytics, content, strategy and creative expertise across both agencies through one specialised team.
The Social Team’s new focus lies on building communities that aim to connect people on a deeper, emotional level to brands, using both creative content and data to engage and convert these communities into passionate brand advocates.
The Social Team will be headed up by Ivan Ng and Kimberley Olsen, who joined Mirum in January 2015 to set up a specialist department in order to drive the agency’s social business. Ng, who has been appointed head of Social, will take on a more strategic role while Olsen will focus on business development across the region.
Since joining Mirum in January 2015, Ng and Olsen have worked on growing existing Mirum accounts as well as adding new clients such as American Tourister, Dulux Paint, Clarke Quay and Crabtree & Evelyn to their roster.
The pair will report to Nanda Ivens, Asia Pacific CEO of Mirum, and to Peter Womersley, CEO J. Walter Thompson Singapore.
The newly-enlarged social team, which is comprised of a staff of writers, designers, analysts and strategists drawn from both agencies, will continue to service existing clients across both agencies, while working in tandem with account teams across both agencies to expand its client roster.
“This is all about creating synergies for our clients. We’ve got social media expertise on both our agencies, we’ve got a tier-one content production unit at JWT, a market-leading digital and social analytics team at Mirum – it made sense, from the client’s point of view, to bring together a ‘best of’ team to deliver the social media strategy and content they need,” Ivens said.
“Mirum and JWT are building ever closer ties, and The Social Team has been set up in response to the increasing clamour from our clients for a specialist team of experts who use data to inform content planning and manage real time engagement communications,” said Womersley.