JTC appoints Ape Works to handle marketing duties for upcoming projects

JTC has appointed Ape Works, as its advertising and integrated marketing agency two handle two of its projects. This is for the placemaking consultancy of one-north (signature event and intellectual vibrancy track) and events and social media publicity planning of The Oval @ Seletar Aerospace Park, with a total value of SG$1.32 million.

The agency will work closely with JTC to jointly curate events and implement a series of placemaking programmes for one-north. These placemaking initiatives aim to create a vibrant work environment in one-north, and bring the community together to harness the cross-fertilisation of ideas and business collaborations.

The scope of work includes a signature social event and intellectual events aligned with one-north’s positioning as an innovation hub targeted at key industries like biomedical science, info-communications technology and media and start-ups. The contract period is for duration of 14 months, starting 15 March 2017.

For The Oval contract which commenced on January 2017, Ape Works is expected to work with JTC to generate awareness and position The Oval as a family and lifestyle destination, as well as a focal point of engagement and interaction among the aerospace community in Seletar Aerospace Park, through business and recreational-related activities and programmes.

The scope of work includes weekend and public holiday events and an annual signature event, for the duration of two years. The agency has already kickstarted its awareness plans with a free movie screening, bossaball public challenge and a dog adoption drive earlier this month at the open lawn.

“This is an exciting time for Ape. We look forward to working hand-in-hand with JTC to deliver a series of campaigns in these community building initiatives that helps our client create social vibrancy in the environment, and creating intrinsic value to the estates and properties it owns and manages,” Caine Teo, director of Ape Works, said.