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Joint winners at Effies this year

Geometry Global/Grey Group and M&C Saatchi have won gold awards for their campaigns for Persatuan Dyslexia Malaysia and Celcom Axiata, respectively at Effies this year.

This year’s Silver award winners were campaigns were for clients such as Astro Malaysia Holdings Berhad (The Wizard’s Room), Mondelez Malaysia (DraftFCB), Reckitt Benskiser (Saatchi & Saatchi Arachnid), and Nestle Products (Ogilvy Malaysia). Astro Malaysia Holdings Berhad won two Silver awards.

Bronze winners were Redberry (Amphibia Digital), DiGi Telecommunications (Naga DDB), Jotun (Lowe and Partners), Nando’s (Creative Juice), Volkswagen (M&C Saatchi), OCBC Bank (Carat Media Services), Dutch Lady Milk (Leo Burnett), and QSR Brands (BBDO).

See the full list here.

The Effie Awards are part of a globally acclaimed awards programme to reward the most effective marketing and advertising campaigns.

The Effie Awards received 85 submissions this year compared to 102 entries last year. Nicky Lim (third from right), organising chairman of the Effie Awards said the challenge in setting a higher benchmark was overcome with the impressive body of work from this year’s entries.

Lim added that strategic and creative distinction give brands an appreciable value and market leadership in today’s highly competitive market environment.

“Winning a Gold award is an amazing recognition. What’s more important is helping clients amplify their business or strengthen brand awareness by engaging with consumers to heighten the desire for their products and services,” Lim said.

This year’s judges, more than half of them marketers and brand owners, unanimously agreed that advertising and media agencies, and clients, presented a broad bandwidth of fresh ideas.

Dato Johnny Mun, president of the Association of Accredited Advertising Agencies Malaysia (4As), said, “We’re now crossing the barrier with more brands starting to tell persuasive stories while delivering quantifiable results.”

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