Johnnie Walker picks BLK J for creative duties in Singapore

Diageo's Johnnie Walker has appointed BLK J as its creative agency partner for digital, social and activation duties. The appointment covers the Singapore market and is effective from October 2017. Marketing has reached out to BLK J for additional comment.

“We are impressed with how BLK J is built differently from ground-up. The agency’s digital, social and creative production talent make them the partner of choice for us in Singapore," Yogi Sharma, marketing, Johnnie Walker, Singapore, said in a statement to Marketing.

“Johnnie Walker is a world-class brand. To be able to partner some of the most progressive clients in the marketplace to shape culture is a dream brief,” Rowena Bhagchandani, CEO and co-Founder of BLK J, said.

The brand most recently worked with Vocanic Singapore, which was appointed in October 2016 to take on duties such as content strategy and production, as well as community management. The agency was also tasked with duties for The Singleton, another Diageo brand.

Johnnie Walker also recently ran a campaign which allows customers to personalise bottles of Johnnie Walker with their own custom labels via a mobile app. Untitled Project was responsible for the creation of the app, which allows photos to be printed and labels pasted onto bottles instantly. It also follows the roll-out of the VR experience for another one of Diageo’s alcohol brands, The Singleton.

(Image courtesy: Johnnie Walker Facebook)