Robinson Group’s John Little is set to shut its last outlet in Plaza Singapura, by the beginning of next year, said an article by Today. This comes after 174 years of its existence in the country. The brand would evolve into a pop-up format, with more details to be announced next year.
Marketing has reached out to the Robinson Group for a statement.
On its Facebook page, John Little has already made announcements of its new pop up store at Toa Payoh, Singapore:
The format of pop up stores have in recent years garnered popularity with e-commerce brands such as Zalora making a big splash in the arena.
The Robinson group further added that the decision to close the brand’s operations was made after evaluating the company brick and mortar business. The statement also assured that the employees affected by the shutting of these outlets have been briefed and the company is looking for other suitable businesses within the group to place them with.
Robinsons is managed by the Al-Futtaim Group, based in Dubai. According to the Business Times, earlier this year, the company had announced that it will shut at least ten stores this year as it restructures its Singapore operations.
Over the past year, Singapore's retail scene has seen several brands pulling out. Brands such as New Look, Celio and Crate & Barrel’s CB2 are set to either exit or scale back their retail presence largely due to low sale and high costs. Several players in the market drew a direct relationship of poor retail performance to the increased ease of shopping online and on mobile.