Joakim Borgström steps down as BBH's global creative chief

Joakim Borgström (pictured) has stepped down from his role as worldwide chief creative officer at BBH. According to Adweek, Borgström will be replaced by Alex Grieve, chief creative officer of London agency Abbott Mead Vickers BBDO. Grieve will take on the role of global and UK CCO, and will commence work in April, Adweek said. MARKETING-INTERACTIVE has reached out to BBH for comment.

Borgström has worked in the industry for over two decades and has spent about eight years of his career at BBH. He started out as group creative director at BBH London in 2014, before moving to Singapore to take up the lead creative role at the end of 2016. He later took on the global role in 2019, succeeding Pelle Sjoenell.

Under his tenure, the agency has produced broad-ranging examples of modern creativity such as "Human Catalogue" for IKEA and "Go BKK", "Hypercourt" and "Battle Force Live" for Nike. Earlier this year, the agency launched an innovative new storytelling format in the form of the Nike Women Instazine - a sports magazine built for the social media generation.

Prior to BBH, Borgström held leadership roles at ad agency Goodby Silverstein & Partners in San Francisco, Wieden+Kennedy Amsterdam and DoubleYou in Barcelona. 

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