J&J launches World Cup campaign

Johnson & Johnson, the official healthcare sponsor of the 2014 FIFA World Cup Brazil, recently unveiled Road 2 Brazil 2014, a unique consumer contest that promises to send one winner to experience the World Cup in Sao Paulo.

Included in the package are flight tickets and accommodations for two as well as a trip to the Players’ Village. In addition, Johnson and Johnson will be giving away 111 authentic Adidas football jerseys as consolation prizes.

The contest runs from 1 March to 30 April. In order to participate, contestants must purchase a Listerine mouthwash along with another Johnson & Johnson product on one receipt totaling RM30 or more then submit a form online or via post.

The Road 2 Brazil 2014 Contest was unveiled in tandem with the launch of Johnson & Johnson’s 2014 FIFA World Cup Brazil Nationwide Roadshow in partnership with Mydin Mohamed Holdings Bhd. The platform will serve to engage and excite football fans as well as to promote wellness amongst Malysians.

Eunice Tan, commercial director of Johnson & Johnson Sdn Bhd Tan said, “The FIFA World CupTM is a global phenomenon that continues to bring people from different cultures, countries and socio-economic levels together. Johnson & Johnson sees this upcoming event as an opportunity to foster greater camaraderie and friendship between our fellow Malaysians in celebration of football’s greatest tournament.”

Johnson & Johnson’s FIFA World Cup BrazilTM Roadshow will take place across 45 high traffic locations throughout the country from now until May 11. Consumers at each roadshow will have access to deals, activities, and exclusive merchandise.