Jetstar unveils Lunar New Year-themed flight to Hong Kong

Jetstar has arranged to take off a Lunar New Year-themed flight to Hong Kong in line with the festive period. As part of its Chinese New Year campaign, the airline collaborated with Way Feng shui Group to feature Feng Shui master, Mark Tan (pictured) to compile travel tips based on the different zodiac signs. In a statement to Marketing, a Jetstar spokesperson said that the campaign will be marketed on the airline's owned platforms. The airline looks to target Singapore travellers who would like to extend the Lunar New Year celebrations and experience festivities in Hong Kong. AKA Asia handled both creative and media duties for the campaign. On Jetstar's Facebook page, Tan has released a video on auspicious huat (prosperity) and travel tips for this year. He talks about the auspicious destinations and months aligned for various zodiac signs. Meanwhile, from 14 to 26 January 2019, Jetstar will also run a “12 Zodiac” ang bao sale with one destination released daily in the morning. The promotion for the flight starts at SG$8 and above. In addition, the airline has also a range of activities for customers to participate in. These include lucky giveaways, complimentary festive snacks for those onboard the "Auspicious Flight" as well as Feng Shui tips by Tan. The cabin crew for the themed flight will also be dressed in special costumes.